How Much Do Real Estate Videos Cost?
Real estate videos have become an essential tool for agents and property sellers looking to capture the attention of potential buyers. But how much do real estate videos cost? The answer depends on various factors, including video style, production quality, and location. In this article, we'll break down the costs of real estate videography, the services included, and what to ask when hiring a videographer. On average real estate videography pricing ranges from $150 to $900, depending on the type of video, length, and whether or not the video was purchased with other services.
Different Styles of Real Estate Videos
The cost of real estate videos varies depending on the style and complexity of the production. Here are some common types of real estate videos and their typical price ranges:
1. Basic Walkthrough Video
A simple, unembellished tour of the property. These videos usually feature smooth, stabilized footage that guides viewers through each room. Add ons usually include agent voiceovers, aerial video, and more complex video techniques.
Cost Range: $200 - $1,000 (home size will be a factor)
Prices by home size
Less that 1,500 sq. ft. - $100 to $350
1,501 to 3,000 sq. ft. - $200 to $500
3,001 to 5,000 sq. ft. - $400 to $800
More than 5,000 sq. ft. - $700 to $1,000+
Ideal For: Budget-conscious listings, rental properties, or smaller homes.
2. Short Highlight Reel
A short, usually vertical video that gives a trendy 30 - 60 second overview of the property. The video will usually show the front exterior, the main interior rooms, and the best features of the home.
Cost Range: $150 - $400
Ideal For: Highlighting properties across various social media platforms.
3. Aerial Drone Video
Drone footage provides stunning aerial views of the property and surrounding areas, offering a unique perspective.
Cost Range: $200 - $450 (may be an add-on to other video packages)
Ideal For: Properties with expansive lots, scenic views, or unique outdoor features.
4. Agent-Led Video Tour
A video where the real estate agent narrates and personally walks through the property, adding a personal touch.
Cost Range: $300 - $900
Ideal For: High-end properties and agents who want to establish a personal connection with viewers.
5. Informational Videos
Not all videos have to revolve around a property listing. With realtor videos an agent can appear on camera to educate viewers, inform them of their business, or highlight their area of service.
Cost Range: $100 - $250 per video
Ideal For: Agents who want to stand out on social media and establish themselves as a subject matter expert in their local market.
Real Estate Video Cost Factors
Several factors influence the cost of real estate videography. Understanding these variables can help you budget effectively.
1. Property Size and Complexity
Larger homes and properties with unique features require more filming time and editing effort, increasing costs.
2. Location
Videographers in major metropolitan areas typically charge more than those in rural locations due to higher operating costs.
3. Production Quality
Basic videos are more affordable, while cinematic productions with advanced editing, voiceovers, and special effects cost more.
4. Add-Ons and Extras
Drone footage, virtual staging, and community footage can significantly add to the total price.
Voiceovers can add $50 to $150 per minute
Increasing the length of the video adds $100 to $400 per minute .
Scriptwriting can add $100 to $300
Including footage of the community/town can add $50 to $300
Drone footage as an add on can add $50 to $300
5. Experience and Reputation
Established videographers with extensive portfolios often charge premium rates for their expertise and reliability.
What to Ask Your Potential Real Estate Videographer
Hiring the right videographer is crucial to getting the best results. Here are key questions to ask during the selection process:
What styles of real estate videos do you offer? Ensure they can deliver the specific type of video you want.
Can I see your portfolio? Review past work to gauge quality and consistency.
What is included in your pricing? Clarify the scope of work, including shoot duration, editing, and revisions.
Do you offer drone footage? If aerial views are important, confirm that they are licensed and experienced with drone operations.
What is your turnaround time? Know when to expect the final video to align with your listing schedule.
Are there any additional costs? Ask about travel fees, extra revisions, or add-ons that could affect the price.
Elevate Your Listings with Professional Lifestyle Photography
Real estate videos are a powerful marketing tool that can elevate your property listings and attract more buyers. While costs vary widely based on style, location, and production quality, understanding these factors can help you make an informed decision. By asking the right questions and choosing a skilled videographer, you can invest in video content that makes your listings stand out.
Ready to make your listings stand out? Contact Visuals By Marcus today today to book a professional lifestyle photo or video shoot and showcase your properties in their best light.
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