How Much Does Real Estate Photography Cost?
Whether you're a real estate agent or a property owner, professional images can help your listings stand out. But how much does real estate photography cost? The answer depends on several factors, including property size, location, and the services you choose. In this article, we'll break down the typical costs, the services included, and what to consider when hiring a real estate photographer.
Key Real Estate Photography Stats
Homes with drone photos sell 68% faster
Listings that use professional photography sell 32% faster
The average cost for residential real estate listing photography in Denver is $230
Listing Photo Costs With Visuals By Marcus
10 Photos - $110
15 Photos - $135
25 Photos - $175
35 Photos - $200
45 Photos - $225
60 Photos - $275
80 Photos - $375
Photo by Visuals By Marcus
Factors Affecting Real Estate Photography Costs
Several key factors influence the price of real estate photography. Understanding these can help you budget and choose the right services for your needs.
1. The Number of Photos You Want
When investing in professional real estate photography be sure to consider how many photos you will need to highlight the home correctly. Is the listing a 3 bedroom townhouse? Then you might consider a standard 25-35 photo package. If your listing is on the larger or more luxurious side, consider adding more photos. Ask your real estate photographer for guidance if you aren’t sure how many photos would be optimal.
At Visuals By Marcus, we recommend the following number of photos based on square footage:
10 Photos - Recommended for homes <1,000 sq. ft.
15 Photos - Recommended for homes <1,500 sq. ft.
25 Photos - Recommended for homes 1,500 - 2,500 sq. ft.
35 Photos - Recommended for homes 2,500 - 3,500 sq. ft.
45 Photos - Recommended for homes 3,500 - 5,000 sq. ft.
60 Photos - Recommended for homes 5,000 - 7,500 sq. ft.
80 Photos - Recommended for homes >7,500 sq. ft.
2. Property Size and Complexity
Generally, larger homes and properties with unique architectural features require more time to photograph and edit, increasing costs. If there is an accessory dwelling unit or other structures on the property that will increase the time spent on site.
3. Location
Photography rates vary by region, with urban areas and high-demand markets generally commanding higher fees.
4. Experience and Expertise
Seasoned photographers with a strong portfolio and specialized skills typically charge higher rates but deliver superior quality. It’s important to weigh to cost vs. the final product you will receive.
5. Additional Services
Some photographers offer packages that can include twilight photo shoots, drone photos, virtual staging, Matterport or Zillow 3D tours, or video. With these additional services you can expect the photographer to need more time on site, additional editing time, and more equipment. The cost will be increased, but by adding more media you can present your listing in the best possible light. This will not only help speed up your sales cycle, but will also attract more future clients.
Photo by Visuals By Marcus
What Does Real Estate Photography Include?
When you hire a professional real estate photographer, the package typically includes the following services:
Pre-Shoot Consultation: Discussing your goals and specific property features to highlight.
On-Site Photography: Capturing high-quality images of the interior, exterior, and any special amenities.
Post-Processing: Editing images for color correction, lighting adjustments, and enhancing visual appeal.
Image Delivery: Providing high-resolution images in web-ready formats for online listings and marketing.
Optional Add-Ons: Drone photography, virtual tours, and twilight images for enhanced property presentations.
Photo by Visuals By Marcus
What to Ask a Real Estate Photographer
Choosing the right real estate photographer is essential to ensure you get the best quality and value. Here are some key questions to ask before hiring:
What packages do you offer? Understand the scope of services and what is included in each package.
Can I see your portfolio? Review past work to evaluate their style and quality.
What is your turnaround time? Ensure the timeline aligns with your listing schedule.
Do you offer additional services? Ask about drone photography, virtual staging, or other enhancements.
Are there travel fees? Clarify if there are extra charges for properties outside their primary service area.
What is your policy on revisions? Understand how many edits are included and any fees for additional changes.
Photo by Visuals By Marcus
Elevate Your Listings with Professional Lifestyle Photography
Investing in professional real estate photography can significantly impact how quickly and successfully you sell a property. While costs vary based on property size, location, and service level, the value it brings to your marketing efforts is undeniable. By understanding the factors affecting pricing and knowing the right questions to ask, you can confidently choose a photographer who meets your needs and budget.
Ready to make your listings stand out? Contact Visuals By Marcus today today to book a professional lifestyle photo or video shoot and showcase your properties in their best light.
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