Does Your Listing Need Drone Photos & Videos?
In the ever-evolving landscape of real estate marketing, staying ahead of the curve is essential. One technology that has revolutionized the industry is drone photography. The ability to capture stunning aerial shots, in both photo and video form, has become a game-changer for real estate professionals. In this article, we'll explore the benefits of using drones for listing photos and walkthrough videos, and how this technology can accelerate home sales and attract prospective clients.
Benefits of Using Drones for Listing Photos
Capturing Unique Perspectives:
Drones provide an unparalleled ability to capture unique and compelling perspectives of a property. Instead of relying on traditional ground-level shots, real estate professionals can showcase the property from above, highlighting its entire layout and surrounding features. This aerial view offers potential buyers a comprehensive understanding of the property's size, layout, and proximity to local amenities.
Showcasing Property Features:
Drones allow for an in-depth exploration of a property's features, including expansive yards, pools, landscaping, and other exterior elements. This comprehensive visual presentation can significantly enhance the appeal of a listing, attracting more potential buyers who can envision themselves in the space.
Highlighting Neighborhood and Surroundings:
Beyond the property itself, drones can capture the essence of the neighborhood and its surroundings. Prospective buyers gain insights into local parks, schools, shopping centers, and other amenities, helping them make more informed decisions about the property's location and lifestyle offerings.
Increased Visibility in Online Listings:
In an era where online listings dominate the real estate market, the use of drone photography can make a listing stand out. Aerial shots provide a visually stunning first impression, enticing potential buyers to explore the property further. This increased visibility can lead to more online engagement and inquiries.
This beautiful listing from Annapolis, Maryland was captured using a drone.
Benefits of Using Drones in Walkthrough Videos
Highlighting Property Proximity and Layout:
Aerial footage from drones allows for a clear depiction of the property's layout and its proximity to neighboring landmarks. This is especially valuable for showcasing large estates, waterfront properties, or homes with unique spatial relationships. Prospective buyers can better understand the property's context and make more informed decisions.
Showcasing Exterior Features in Motion:
Drones can capture exterior features in motion, such as swimming pools, gardens, and outdoor entertainment areas. This dynamic portrayal helps potential buyers envision themselves enjoying the property's outdoor spaces, contributing to a stronger emotional connection and a higher likelihood of making an offer.
Differentiating From Competitors:
Real estate is a competitive market, and standing out is crucial. The use of drone technology in walkthrough videos sets a listing apart from competitors, demonstrating a commitment to cutting-edge marketing strategies. This differentiation can attract more attention, generate buzz, and ultimately lead to a faster sale.
An Annapolis, MD listing photo as seen from a drone point of view.
How Drones Expedite Home Sales
Enhanced Buyer Engagement:
The engaging nature of drone photography and video captures the attention of potential buyers. The more time a buyer spends engaging with a listing, the more likely they are to develop a genuine interest in the property. This increased engagement can translate into faster offers and, ultimately, a quicker sale.
Increased Buyer Confidence:
The detailed and comprehensive visual information provided by drone technology instills confidence in potential buyers. A thorough understanding of the property, its features, and its surroundings can mitigate uncertainties, leading to quicker decision-making and a smoother sales process.
Appealing to Tech-Savvy Buyers:
In today's digital age, buyers are more tech-savvy than ever. Utilizing cutting-edge technology like drones demonstrates a commitment to innovation and caters to the preferences of a tech-savvy audience. This approach can attract a broader pool of potential buyers, increasing the chances of a faster sale.
Many people think drone photos involve the drone being high up in the sky, but often the hero image you’re looking for is taken with the drone 15 - 20 feet above ground.
Attracting Future Clients Through Drone Marketing
Building a Modern and Innovative Brand Image:
Real estate professionals who embrace drone technology project a modern and innovative brand image. This commitment to staying ahead of industry trends not only attracts clients looking for advanced marketing strategies but also positions the agent or agency as a leader in the market.
Creating Shareable Content:
The visually stunning content produced by drone photography and video is highly shareable on social media platforms and other online channels. This shareability increases the reach of property listings, amplifying their exposure and attracting a wider audience. A property that garners attention online is more likely to attract potential clients seeking a proactive and effective real estate agent.
Word-of-Mouth Referrals:
The use of drone technology in real estate marketing creates memorable and impactful experiences for clients. Satisfied sellers who see their property showcased in a unique and visually stunning way are likely to share their positive experience with others. This word-of-mouth marketing can lead to referrals and future clients seeking the same level of service.
Differentiating in a Saturated Market:
With the real estate market becoming increasingly competitive, differentiation is key. Real estate professionals who leverage drone technology stand out in a crowded market. This unique selling point not only attracts clients seeking a modern approach to marketing but also positions the agent or agency as a top choice in the industry.
Conclusion
In conclusion, the integration of drone photography and video technology into the real estate marketing toolkit has revolutionized the industry. The benefits of using drones for listing photos and walkthrough videos are undeniable, providing unique perspectives, showcasing property features, and creating immersive experiences for potential buyers. Beyond enhancing individual listings, the use of drones expedites home sales, increases buyer engagement and confidence, and attracts future clients through modern and innovative branding. As the real estate market continues to evolve, embracing drone technology is not just a trend but a strategic imperative for real estate professionals looking to thrive in a competitive landscape.
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Drone Photography FAQs
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Real estate drone photography utilizes drones to capture photos of your listing from above. By adding this point of view, instead of just using traditional ground level photos, you can show off your listing at the best possible angles.
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For any commercial activity done with a drone, like real estate photography., the pilot must be certified with the FAA. I am a certified drone pilot with the FAA and the entire shoot will be sanctioned and legal.
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In all of my real estate photo shoots I use a DJI drone that is capable of shooting stunning 48 megapixel photos and 4K videos.
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Packages for drone real estate photo services start at only $150. Depending on the number of photos you’d like the price will go up from there.
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The MLS ready photos for your listing will be fully edited within 24 hours or less. This turnaround time is standard for all 7 days of the week!
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The neighborhood and location benefits a home offers can be a big selling point. As an add on, I'll capture aerial photos of the neighborhood pool, tennis court, clubhouse, etc. You may also opt to add neighborhood features like a shopping center or local restaurants.
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There are a number of factors that go into the estimated shoot time, such as the property’s size and additional services such as photo or video that may be added. Just for drone photos I budget 30 minutes to 1 hour for a standard sized home. Depending on how many add ons you choose (video, floor plans, 3D tour, drone services) the entire shoot could last between 2 - 3 hours.
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You don’t need to be at the home since all work will be done on the properties exterior. You can be on site to offer any input on specific angles or features you want captured, or you can input those into the order form.
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Integrating drone photos into a real estate listing provides a captivating aerial perspective that showcases the property and its surroundings, enhancing its overall appeal. This unique viewpoint not only sets the listing apart but also allows potential buyers to visualize the property's features, layout, and proximity to amenities in a visually compelling manner.
Drone Videography FAQs
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Real estate drone videography utilizes drones to capture video of your listing from above. By adding this point of view, instead of just using traditional ground level video, you can show off your listing at the best possible angles.
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Packages for drone real estate photo services start at only $50. Depending on the length of video you’d like the price will go up from there.
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The drone video for your listing will be fully edited within 48 hours or less. This turnaround time is standard for all 7 days of the week!
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The neighborhood and location benefits a home offers can be a big selling point. As an add on, I'll capture aerial videos of the neighborhood pool, tennis court, clubhouse, etc. You may also opt to add neighborhood features like a shopping center or local restaurants.
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Life happens and I get it. There are no cancellation or re-scheduling fees when something gets in the way of our scheduled shoot.
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Integrating drone videos into a real estate listing provides a captivating aerial perspective that showcases the property and its surroundings, enhancing its overall appeal. This unique viewpoint not only sets the listing apart but also allows potential buyers to visualize the property's features, layout, and proximity to amenities in a visually compelling manner.
